Yeah, I’ve been thinking a lot about that shift too — especially with the Q stuff. It feels like everyone’s unsettled but still waiting for someone else to say something first. I read a book a while back called Man’s Search for Himself by Rollo May, and there’s a line that stuck with me: “The opposite of courage in our society isn’t cowardice, it’s conformity.”
That’s exactly what it feels like right now — like the industry is kind of just going along with it, even though a lot of people are frustrated or confused behind the scenes. I get it — people are stretched thin and trying to stay afloat — but if we keep defaulting to silence, I think we lose more than we realize.
This whole moment feels bigger than just logistics or licensing. It’s about who gets to shape the direction of coffee and whether we’re part of that or just watching it happen.
Curious how others are feeling about it too — is this coming up in your conversations?
Yeah, I’ve been thinking a lot about that shift too — especially with the Q stuff. It feels like everyone’s unsettled but still waiting for someone else to say something first. I read a book a while back called Man’s Search for Himself by Rollo May, and there’s a line that stuck with me: “The opposite of courage in our society isn’t cowardice, it’s conformity.”
That’s exactly what it feels like right now — like the industry is kind of just going along with it, even though a lot of people are frustrated or confused behind the scenes. I get it — people are stretched thin and trying to stay afloat — but if we keep defaulting to silence, I think we lose more than we realize.
This whole moment feels bigger than just logistics or licensing. It’s about who gets to shape the direction of coffee and whether we’re part of that or just watching it happen.
Curious how others are feeling about it too — is this coming up in your conversations?
-Rich
I agree across the board! and yes, the sentiment from my convos seems to be the same. That's on the buying side and owners, some baristas, too.